From Time Magazine:
What started as a Twitter joke has turned into another social media funding movement
While it’s unclear what dumping a bucket of ice over your head has to do with ALS research, there is no question that the Ice Bucket Challenge — inspiring $53 million in donations and some 2.4 million videos posted on Facebook — has been incredibly effective and might even change the future of charitable fundraising.
And so, political reporter Andrea Grimes decided to apply this nonlinear, activity-based fundraising ideology to another cause. The directive is simple: Eat a taco or drink a beer, and then donate to any abortion rights fund — from Planned Parenthood to another local or national organization.
Eat a taco, kill a baby.
Makes me want to swear off Mexican food.