September 4, 2009
**Abercrombie & Fitch and Hollister Company's new t-shirt line is sick and perverted
Congratulations again moms on such a successful campaign with Dairy Queen! Dean Peters, Director of Communications and Public Relations of Dairy Queen, contacted OMM and said they pulled their ad from "Secret Life of the American Teenager" and no additional units have been purchased to advertise during this rotation. DQ has added "Secret Life" to their "Do Not Air List" and their "Restricted List." We have monitored this program and confirmed this is true. OMM has thanked Dean Peters and Dairy Queen on your behalf. No further action is needed. **We are making a HUGE difference!**
Moms, we need your help again! Abercrombie & Fitch has come out with an appalling “New College Tees” line. They are only available in stores at this time which makes it even more risky. Their clothes appeal to some college students, but teens and tweens also shop in this store. These tees are not appropriate for any age. Kids will view these t-shirts while browsing in their stores at their “Get It On” Fall Sale.
This is what is printed on their new tees:
*]**Tie me up, don’t tie me down **
*]**All bed no breakfast **
*]**I always end up on top **
*]Anyone you can do, I can do better
A & F’s ads they have displayed in their stores and online have always been vulgar, but they have gone too far this time.
This same company also owns Hollister Co. which coincidently has a new “Surf Tees” line that is full of sexual innuendos as well.
They are listed below:
*]**Chicks Dig the Long Board **
*]**Sand Jobs are for Surfers **
*]**She Goes Both Ways () **
*]**Ride the Tip **
*]**Maybe Partying Will Help **
*]Volley My Balls Please
[/FONT]Let Abercrombie & Fitch and Hollister Co. know you are sickened[FONT=Verdana, Arial, Helvetica, sans-serif] by their new perverted t-shirt line by sending them an email letter.