I was so disappointed when the women lost to the men. They did a great photo phone ad with a hearing impaired mother(Marly Matin - mother of four) and I thought what a novel idea. This should get them the lead.
However, the men did an ad on two gay partners who shocked their grandmother. Because it was an internet ad, this probably appealed to the younger age. Go figure.
In a different time, the women would have won and the men's ad wouldn't have even been chosen for viewing anywhere.