Apple Sued Over ‘Millions of Colors’ Claim
Even after decades of regulatory sanctions and consumer lawsuits, companies tend to get carried away with their advertising. The latest case involves Apple’s bold advertising claims that its MacBooks support “millions of colors.”
Nice ad, but the problem is that MacBook LCDs only display 262,144 colors. Geeks say that’s because they use 6-bit TFT models instead of a true 8-bit display, which would indeed support 16,777,216.
But someone at Apple was counting pennies and decided to downgrade the display to 6 bits, even though Mac users pay a considerable premium for what they think will be a superior machine. So says a class action lawsuit against the computer maker.
Tihs may be a dumb question, but can the human eye actually perceive 16,777,216 colors? And distinguis among them?
Maybe women can. We’ve already established (on another forum) that husbands can’t tell periwinkle from cornflower.
Memo to Apple: next time advertise “jillions of colors”.