What’s the number one reason men cheat? Ninety-two percent of men said it wasn’t primarily about the sex.
“The majority said it was an emotional disconnection, specifically a sense of feeling underappreciated. A lack of thoughtful gestures,” Gary says. “Men are very emotional beings. They just don’t look like that. Or they don’t seem like that. Or they don’t tell you that.”
How often does a man cheat on his wife with a woman who’s more attractive? Not as often as you may think. Gary found that 88 percent of the men surveyed said the other women were no better looking or in no better shape than their own wives.
Only 7 percent of men who strayed told their wives without being asked. Fifty-five percent of men in Gary’s study have either not told their wives or lied after being confronted with hard evidence. “I kind of tell people, ‘If you’re going to wait for him to come tell you, go buy a lottery ticket, because you like playing against the odds,’” Gary says.