This is appalling.
I never thought I would be considered old-fashioned, but this crosses the line. If you live in the US, this is what you may be in for.
If you don’t live in the US, here is one more reason to be thankful.
The Snickers bar has a new sibling, and it’s a girl.
She’s sexual, uninhibited — and only 85 calories. The “Fling” is the first new chocolate bar Mars has introduced in more than 20 years.
Wrapped in a shiny pink and sliver package, this delicate “chocolate finger” is intended for women. The word “finger” is an industry term for a long, slim confection, Mars spokesman Ryan Bowling says, but with ads that invite you to “Pleasure yourself” in pink lettering, consumers might come to other conclusions.
The tag line on the package is “Naughty, but not that naughty.” A TV spot starts with what looks like strangers having sex in a store dressing room. Currently the candy bar can be bought only California and online, but if all goes well, Mars is hoping women will be having Flings all across the country. But is this hyper-feminine, hyper-sexualized marketing coming on too strong?
If you care to watch the commercial, you can see it here: