Candy Bar From Mars Aims For Women From Venus

This is appalling.

I never thought I would be considered old-fashioned, but this crosses the line. If you live in the US, this is what you may be in for.

If you don’t live in the US, here is one more reason to be thankful. :wink:

The Snickers bar has a new sibling, and it’s a girl.

She’s sexual, uninhibited — and only 85 calories. The “Fling” is the first new chocolate bar Mars has introduced in more than 20 years.

Wrapped in a shiny pink and sliver package, this delicate “chocolate finger” is intended for women. The word “finger” is an industry term for a long, slim confection, Mars spokesman Ryan Bowling says, but with ads that invite you to “Pleasure yourself” in pink lettering, consumers might come to other conclusions.

The tag line on the package is “Naughty, but not that naughty.” A TV spot starts with what looks like strangers having sex in a store dressing room. Currently the candy bar can be bought only California and online, but if all goes well, Mars is hoping women will be having Flings all across the country. But is this hyper-feminine, hyper-sexualized marketing coming on too strong?

If you care to watch the commercial, you can see it here:

from further down in the story:

“The overall campaign feels weird,” Lisa Johnson says. “It feels creepy.” Johnson is the co-author of Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market. She describes the marketing as a “full-frontal attack.”

I couldn’t agree more. You can tell the campaign was written “for women” by a bunch of guys fresh from the locker room.

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