In primetime and total day, CNN, MSNBC and HLN all were off double digits in the targeted demographic compared to a year ago. FNC, which easily retains the top slot, had the benefit of being up a tick (2 percent) in primetime for an average 299,000 adults 25-54.
At one time I was a channel flippin’ news junkie that watched them all. Apparently, over time, I am not alone in developing a preference for the “fair and balanced” network. Even though I sometimes get mad at Fox too.
Certain news events, like the Papal selection, the major parties’ conventions and the annual Pro-Life March in Washington have been almost totally ignored by the MSM and the other cable stations while Fox gives them the decent coverage these important events deserve IMO.
I WAS surprised that the news commentary show “The Five” has passed up “Spongebob Squarepants” for highest cable ratings of all though.
Yes, there are 7 people in “The Five’s” publicity shot. But only five appear on camera at one time. So I find it less annoying than that there are 12 teams in the Big 10 Conference and 10 teams in the Big 12 Conference or that Dallas is in the NFC East while St. Louis (east of Dallas) is in the NFC West!
At 5 p.m., FNC’s The Five hit its third month at No. 1 among total viewers across all of cable — beating Nickelodeon’s longtime vet and kid-pleaser SpongeBob SquarePants.
And in the evening, Rachel Maddow was only marginally improved from her lowest month ever in June, averaging 181,000 viewers in the key demo. (FNC’s Megyn Kelly, by contrast, enjoyed her second-highest-rated month since launch with an especially strong 386,000 adults 25-54.)