A coal industry Web site featuring cute lumps of coal caroling rejiggered holiday songs about clean technology was shut down Friday after it drew a chorus of angry boos from environmental groups.
But just five days after the campaign’s launch, the ACCCE decided to take down the interactive flash Web site.
Joe Lucas, vice president of the ACCCE, attributed the sudden change to underperformance, not to fire from critics who think the only place for coal is in a Christmas stocking.
“The site traffic was a little underwhelming for me,” he said. Since Monday, the site had received 21,000 visits, he said, adding that he would have been more satisfied with at least 40,000 visits.
Frosty the Coalman
Some of the others were:
Clean Coal Night = Silent Night
Abundant, Affordable = Adeste Fideles
O’ Technology = O Christmas Tree
Deck the Halls(with Clean Coal!) = Deck the Halls