[quote="didymus, post:1, topic:201871"]
Ran across this question on a blog -- I assume, as many commenters speculate, that Apple pays product placement fees to have their stuff appear in films & TV shows.
But why wouldn't Microsoft use the same strategy?
Maybe directors/producers are part of the snooty Apple "in" crowd who would die rather than let their daughter marry a PC user and do the product placement for free?
I'm a certified long-time Apple technician and consultant, so I get a laugh when this observation comes up.
Very often, Apple has done nothing in terms of product placement. Since the film industry uses Apple hardware very often in productions small and large for post-editing, it follows that the producers have a natural bias themselves in showing the Apple hardware as the reliable type. It doesn't hurt that the computers are also readily available and their cosmetics are more attractive than most of their PC counterparts.
Shows and films such as "24", "Independence Day" (the Mac was the star of the show there) showed Macs as the 'good guy' computer.
One other reason may be in the relative ease programmers in Flash and Director have had in creating the simulated desktop interfaces and operating systems needed for a show using a Mac rather than a PC.
Keep in mind, however, that what we see isn't always what goes on. The Mac seen may actually be off or a dead prop, with effects grafted cinematically in post-production.
Here's a website that discusses the issue and has a small list of shows and films that are Apple-heavy.