Men are increasingly interested in an educated woman who is a good financial prospect and less interested in chastity. Women are increasingly interested in a man who wants a family and less picky about whether he’s always Mr. Nice Guy.
That’s according to a study by University of Iowa sociologists Christine Whelan and Christie Boxer. They analyzed results of a 2008 survey of more than 1,100 undergraduates at the UI, the University of Washington, the University of Virginia and Penn State University, comparing the results to past mate-preference studies.
Since the 1930s, researchers have been asking college students to rank a list of 18 characteristics they’d prefer in a mate from “irrelevant” (0) to “essential” (3), allowing for a comparison of mate preferences dating back three generations. And my, how times have changed: Today’s young adults rank love and attraction as most important; a few generations ago it didn’t even make the top three.