The Edward Bernays paradigm of controlling mass mentality by use of consumerism, convincing people that buying products will make them happy, is failing due to the economic changes bourne by globalization, very visible corporate domination of campaign funding and unassimilated immigration taking most job creation, at least here in the USA.
Here in the US since 2000 only 127,000 jobs created have been taken by American born labor, while nearly 6 million jobs have been taken by immigrants.
Couple this with the reduction in consumer spending since the 2008 financial crisis and its resulting diminishment of available credit to most Americans and Bernays Consumerism here is in collapse and I suspect this is true in Europe also, which also combines with the EU shenanigans. WE seem to be in a post-Bernays cynicism that finds no comfort in a consumerist life style they can no longer afford or feel too insecure to indulge in.
In place of consumerism is a rising nativism that is more competitive with confused and disillusioned citizenry as the immigration problems act to polarize people to the xenophobic end of the spectrum. The return of a virulent terrorism that threatens soft borders adds to a watered-down xenophobia.
At this rate, I am in fear that a more hateful and unapologetic xenophobia will return to acceptability among people who already feel alienated from the Western dream of a middle class life style. Perhaps some kind of neo White Nationalism that has a more passive and sophisticated world view can subvert the more virulent forms of xenophobia, but I doubt the main stream Bernays Consumerism media can tolerate anything short of open borders and cultural suicide.
The rise of le Penn, the Tea Party and UKIP seem to be indicators of the break down in the Bernays approach to controlling the masses, and I think some of this is good. The rise of le Penn is not among the better developments in a post-Bernays world.
But what to do is the classic question. I fear we are just going to have to stumble through all this and hope for the best as we have no leadership class capable of critical analysis left after decades of irrational politically correct dogma filtering all the independent thinkers from our highest levels of any school of thought or industry.