Who dat? It’s the all-knowing NFL
There could be a potential legal tussle over whether the NFL and the New Orleans Saints own the trademark rights to the phrase, “Who dat.”
According to a report by New Orleans television station WWL, the NFL has sent cease and desist orders to merchants in New Orleans who are selling merchandise with the slogan “Who dat” on it.
“The NFL is not a company that I want to rock the boat with, but I definitely want to look into it further to see what my rights are,” one shop owner, Lauren Thom, told the TV station. “… They’re telling me not to print any more shirts and to get rid of the inventory that I have because it says the words 'Who dat’ and it has a gold fleur-de-lis on the shirt.”
A league spokesman told the station that “any unauthorized use of the Saints’ colors and other (marks) designed to create the illusion of an affiliation with the Saints is equally a violation of the Saints’ trademark rights.”
I would say, “They’ve got to be kidding” but obviously they aren’t. I don’t know how one can copyright a common phrase – does AT&T now own “Wazzzup!” since their commercials?
I certainly hope one of the merchants who got a cease-and-desist order fights it, I’d like to see how it comes out.