Hey, hold it! The iPhone is for, like kewl stuff!
Here’s an iPad metric that you might not be looking at: Bible app sales.
Monday, a Bible cracked the top 10 highest-grossing book applications for the iPad for the first time, according to Drew Haninger, CEO of the scripture app’s publisher, Olive Tree.
The theory of the case here is that if Bible applications continue creeping up the sales rankings, we can infer that the demographics of the iPad are broadening out from what we assume is an urban, liberal, fairly areligious base. [Duh!]
The rest of the top-selling book applications also suggest that the iPad isn’t solely being purchased by young guys with cash to burn. The paid app list is dominated by Toy Story and Dr. Seuss titles! Anecdotally, parents seem to love the iPad for the child pacification magic tricks it can perform. A study by the consumer research firm, MyType, found that parents were more likely than non-parents to own an iPad.
O the embarrassment!
People are using the wonders of high tech to study the Bible and amuse the kiddies.
I wonder when companies will realize how stupid they are to target the young or childless couples (“DINKs”) as their ideal demographic.