Heinz beans advert banned by advertising watchdog



Heinz beans advert banned by advertising watchdog

A Heinz beans advert showing how to beat out a song on tin cans has been banned for health and safety reasons.The advertisement featured young people and adults using empty or full tins to make the rhythm of a song, with the catchline “#Learn the CanSong”.
The Advertising Standards Authority ruled that mistakes might be made that could lead to people cutting their hands or fingers.
Kraft Heinz denied that the advertising campaign posed a risk.
Three viewers complained that the TV advert could encourage unsafe practice and six believed it featured behaviour that could be dangerous for children to copy.

The ASA said it was unlikely that consumers would be as proficient as the actors at flipping and twirling the cans around.
But it said that mistakes might be made with an empty can, given the manoeuvres required and the lack of instructions.
“For the reasons given and because the ad did not include information on how to ensure consumer safety when recreating the song, we concluded that the ad condoned and encouraged behaviour that prejudiced health or safety,” the decision continued.
“We told Heinz to ensure that future ads did not condone or encourage behaviour that prejudiced health and safety, including behaviour that could be dangerous for children to emulate, for example by featuring open tin cans being used to play music.”
The ASA ordered Heinz not to broadcast the advert again in its current form.

The Health and Safety Executive (HSE) said it would not contradict the ruling, but its chairman Martin Temple said: “It does look like the term health and safety has been used incorrectly here”.
He added: “**We would hope the public realise there are absolutely no regulations preventing children from playing with empty sealed tin cans. **
"One thing kids never lack is imagination to invent their own games with the simplest of props. Obviously if a child is playing with a jagged edge on a tin container there is a risk of injury, but we would hope parents manage that risk.” [bolding mine]

Geez, I thought we were over-regulated on this side of the Atlantic.


I sometimes remark at how my parents would surely have had me and my siblings taken away if today’s social busybodies were around then.

As a kid, I found, for example, that one could make quite serviceable arrowheads out of broken glass, and mounted a fair number of my homemade arrows with glass arrowheads. Of course, making the arrowhead took quite a bit of manipulation of the broken glass, and bore certain risks.

My brother and I did not shoot glass-tipped arrows at each other, but we certainly did practice the “art” of dodging homemade spears. As we got a bit older and a lot more skilled, we did mount glass spear points on them. Never got hurt. We did enjoy tramping the woods with our spears, like so many young savages, just daring some hostile animal to attack. None did, and of course, that was disappointing.

We did learn about “counting coup” from reading stories about Indians, and since there were no actual cowboys around upon which to count coup, we did it on cattle. The idea was to sneak close, then rush the animal and “count coup” by striking it with an unsharpened stone hatchet without hurting the animal, then escaping. It did sometimes result in our being chased. But that was part of the hazard of being a “true warrior”, and we did reward ourselves with feathers for it, after all.

But tin cans? I think a person would really have to try hard to harm himself by beating on tin cans. And if he is that easily hurt, perhaps he should rethink even leaving the house.


I guess kids aren’t aloud to be kids anymore. There’s your progressive agenda!!!


Who the heck is the ASA? LOL

Id love to know who thought an organization like this should even exist in the first place!


No, they are not.

Parents in the USA have child protective services called on them for allowing their children to walk three blocks from a playground or school to the house (my little brother and I walked over a mile because we were within five miles of the school) or for letting their children play and make noise in the backyard.

But what do we expect when people don’t want to take care of the children? It plays right in to the hands of the Marxist
Family psychologist John Rosemond said: “Karl Marx said that in order to establish a perfect socialist state, you have to destroy the family (…) You have to substitute the government and its authority for parental authority in the rearing of children.”


Just imagine 50 years in the future if this trend continues…will it be the norm to have security cameras in every home, just to ensure the health and safety of children is protected at all times, or maybe something even more intrusive?

Ultimate tyranny and Govt involvement/ control in every aspect of our lives is being ushered in under the disguise of safety/ security…Gee who would have thought!


It tells you who they are in the first post if you read the quoted passage thoroughly. They are the agency which regulates adverts in Britain, this is one of their decisions which has caused a certain amount of giggling and people generally regard banning the advert as rather foolish.


Having once cut my hand on the inside lip of a can of Illy coffee (it’s vacuum-sealed and you have to peel back and remove an inside metal lid), I have some sympathy with the ASA.


I find the way these stories are always pulled out to show how the Brits are suffering under a govt tyranny that pokes into every aspect of their lifes amusing. It is an advert about baked beans, some people complained, the ASA got involved and the ad was withdrawn. I do find it something of an over-reaction but Heinz may well have considered it better to remove the ad than have a newspaper, such as a certain Daily paper, going on about ‘atrocious Heinz campaign harms children’ if someone did cut or harm themselves.


Please. If everything that anyone ever had a mishap with or an injury from were banned, we’d all be forced to live in caves without heat until we froze to death or died of starvation.


But it’s exactly this kind of whimpering surrender to the mindless bureaucrats that emboldens and empowers them to go ever further into over regulation and departure from common sense. While this instance was in the UK, I believe disdain for this kind of bureaucratic thinking played some role in the election results.


There’s nothing quite like gross overstatement as an argumentative ploy, is there?


Trump loves Heinz. I can just imagine the Heinz ad on giant 100 inch TV screens with cheerleaders shouting USA and people going, ‘Make beans great again’.


Beans on toast is great.


I feel safer.


I use a can opener that de-burrs the edge of can & lid. I’m safe… whew!


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