The tough-talking former Marine immediately laid down some new rules. Among them, he forbade the Hispanic workers at the run-down, Southwestern adobe-style hotel from speaking Spanish in his presence (he thought they’d be talking about him), and ordered some to Anglicize their names.
No more Martin (Mahr-TEEN). It was plain-old Martin. No more Marcos. Now it would be Mark.
Whitten’s management style had worked for him as he’s turned around other distressed hotels he bought in recent years across the country.
The 63-year-old Texan, however, wasn’t prepared for what followed.
His rules and his firing of several Hispanic employees angered his employees and many in this liberal enclave of 5,000 residents at the base of the Sangre de Cristo mountains, where the most alternative of lifestyles can find a home and where Spanish language, culture and traditions have a long and revered history.