Irish ads promote religion as "good for you"

Institute Backs Claim With Scientific Study

DUBLIN, MARCH 29, 2010 ( Religion often gets a bad name in the media, but science shows that it can actually be good for you, says The Iona Institute.

The Dublin-based institute is taking this message to the streets with an advertising campaign that states: “Here’s a little science. The practice of religion is good for you.”

The ads were posted on 110 bus shelters throughout Dublin on Monday, where they will remain for two weeks, planned to coincide with the Easter season.

David Quinn, the institute’s director, noted that “this campaign is unprecedented.”


On the Net:

Campaign Web site:

Reminiscent of the “Guinness is good for you” campaign.

That’s the first thing I thought of as well. :smiley:

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