They are what they are. Kiss definitely will do whatever it takes to make a buck and they are very honest and open about it. They are first and foremost businessmen and know how to cultivate an image, especially Gene.
Paul and Gene are extremely anti-drug.
Gene’s mom is a holocaust survivor which explains some of Gene’s anti-Christian
So, they are no more satanic and probably less satanic than your average rock and rollers since they live a clean lifestyle.