Particularly on sites like YouTube. It is my understanding that many sites don’t generate revenue from ads unless the viewer clicks on them, which is fine by me as I will never deliberately click on an ad.
My concern however is with YouTube ads, as I’ve heard that content creators on YouTube don’t receive ad revenue if the ad is not displayed to the viewer (as is supposedly the case with adblockers). Since many of these people make their living on YouTube, would blocking ads be wrong as it’s depriving them of revenue? Or are we not obligated to view these ads, leaving creators to find a more sufficient means of income (Patreon seems to be popular these days)? It seems like ad-based models aren’t very profitable these days, so maybe it’s on them to find one that works?
I suppose the main question here is whether we have an obligation to let the ads run on web pages (i.e. would blocking the ads be permitted), and if we do not, do we have an obligation to grant these creators the revenue they would have received? Or if I’m mistaken about how the whole thing works I’d appreciate if someone corrected me with a source.
In general I would prefer not to be exposed to many of these ads (they’re intrusive, and often immoral), but I’m willing to whitelist sites whose users I’m causing harm to. I’m not using YouTube as much now as I used to, but there’s still a lot on there I find useful.