E-book versions of Hitler’s opus are rising in the rankings on Amazon and iTunes. What gives?
You won’t see Adolf Hitler peering back at you from the featured display tables at Barnes & Noble any time soon. But browse the most popular e-book stores these days and Der Führer’s mug is seemingly unavoidable. For a year now, his magnum manifesto has loomed large over current best-sellers on iTunes, where at the time of this writing two different digital versions of Mein Kampf rank 12th and 15th on the Politics & Current Events chart …
Mein Kampf hasn’t made The New York Times nonfiction chart since its U.S. release in 1939, the same year Germany invaded Poland, and its print sales have fallen steadily ever since. But with a flood of new e-book editions, Hitler’s notorious memoirjust clocked a banner digital year. One 2012 English-languageversionis currently the number one Propaganda & Political Psychology book on Amazon. Another digital selection is a player in the Globalization category.
Or to put it another way: On Amazon, there are more than 100 versions ofMein Kampf for sale in every conceivable print and audio format, from antique hardbacks to brand-new paperbacks. Of those 100 iterations, just six are e-books—yet all six of them rank among the 10 best-selling versions overall. And those are just the ones people are paying for.