An interesting lesson here. The power of the consumer’s choice should not be underestimated.
Lands’ End apologizes for feature on feminist Gloria Steinem
SHARE STORY BY ASSOCIATED PRESS | February 25, 2016 @ 9:47 am
DODGEVILLE, Wis. (AP) — Wisconsin-based retailer Lands’ End is apologizing to customers for featuring an interview with feminist and political activist Gloria Steinem in its spring catalog and has removed references to her from its website.
The company removed a feature on Steinem from its website after customers complained about her support for abortion rights, the Milwaukee Journal Sentinel reported (bit.ly/1QG5CMQ ). The retailer issued an apology Wednesday after offended customers complained, including by flooding the company’s Facebook page with hundreds of comments and vows to stop shopping the stores.
“We understand that some of our customers were offended by the inclusion of an interview in a recent catalog with Gloria Steinem on her quest for women’s equality,” the company said in a statement. “We thought it was a good idea and we heard from our customers that, for different reasons, it wasn’t.”
Steinem had been interviewed by company CEO Federica Marchionni for the Lands’ End “Legend Series,” which features people “who have made a difference in both their respective industries and the world at large,” according to the company.
Lands’ End spokeswoman Michele Casper said Friday that the issue of abortion was not raised in the article.
“It was an opportunity for us to provide this interview with Gloria because she’s known for doing great things. She’s a legend. It was never our intention to raise a political or religious issue,” Casper said.
Steinem’s representative at Random House said Steinem was currently in the United Kingdom on book tour and unavailable for comment.
Earlier this month, Steinem drew criticism for her comment about the Democratic presidential race, saying U.S. Sen. Bernie Sanders’ young female supporters were doing it to meet boys instead of backing former Secretary of State Hillary Clinton.
At least two private religious schools also have weighed in, saying they plan to stop purchasing uniforms from Lands’ End and are urging others to do the same. In a letter to the company, Missouri College of the Ozarks administrator Sue Head said its decision to feature a “well-known abortion activist” helped lead to the school’s decision to shop elsewhere. Head said the college has spent more than $150,000 in the company’s uniform division.