Ministry drops ‘crusade,’ ‘Christ’ from its name
Google the word Cru, and you’ll find a chain of wine bars, a data-security company and a restaurant in Los Angeles. Starting next year, you’ll also find the organization formerly known as Campus Crusade for Christ International.
The ministry, best known for its college outreach, announced the name change on Tuesday at a staff conference in Fort Collins, Colo.
The thinking, according to the organization’s leaders, was this: Campus no longer represents the group’s comprehensive work, which includes ministries for professionals, the military and people of African descent, among others.