The Times recently opined that Google should be regulated because it has so much clout as the #1 search engine in the world.
When Google was a pure search engine, it was easy to appear agnostic about search results, with no reason to play favorites with one Web site or another. But as Google has branched out into online services from maps and videos to comparison shopping, it has acquired pecuniary incentives to favor its own over rivals.
Google argues that its behavior is kept in check by competitors like Yahoo or Bing. But Google has become the default search engine for many Internet users. Competitors are a click away, but a case is building for some sort of oversight of the gatekeeper of the Internet.
The blog searchengineland fires back:
The New York Times is the number one newspaper web site. Analysts reckon it ranks first in reach among US opinion leaders. When the New York Times editorial staff tweaks its supersecret algorithm behind what to cover and exactly how to cover a story — as it does hundreds of times a day — it can break a business that is pushed down in coverage or not covered at all.
When the New York Times was a pure newspaper, it was easy to appear agnostic about its editorial coverage, with no reason to play favorites with one business or another. But as the New York Times has branched out, making investments in external companies, it has acquired pecuniary [that means financial, by the way] incentives to favor those over rivals.
Oh, dear, what are we to do in the Information Age?
Every site doubtless has hidden deals and interests with other companies. Not like the good old days of newspapers delivered to your door and three or four channels on your TV . . .