I read an interesting article somewhere about a week ago. It was speculating on changes to society resulting from this pandemic. One point that was interesting was that during the Great Depression and Dust Bowl years, our ancestors that came out of it were greatly effected and became the reuse/recycle and saving generation. The article interviewed several millennials, all of them commenting on how much money they realized they had been wasting! All commenting on saving in greater amounts.
If this happens, it’s a big reversal on our current materialistic habits and many businesses will suffer due to less frivolous spending. Smart businesses may need to swivel from meaningless consumer goods into more necessary ones. I wish I remember where I read it!