I couldn’t give a crispy flip about Rachael Ray, personally, but this is just silly. Anecdote to follow:
I was in Morocco during July/August when I was in my late teens, and we got hit by a blistering dust storm down from the Atlas Mountains one day. Keffiyeh are slightly less-common in the Maghreb (knitted caps are fairly usual too for everyday wear there), but still used pretty often.
I was kinda in a bind, since I didn’t have a scarf that would handle going out and doing stuff (heck, I didn’t have a scarf at all - I was carrying all my gear in a smallish duffel-bag for months, though I did have a light cotton shawl to cover my shoulders in areas where being very respectful of local custom was appreciated), so a few Arab and Berber guys my age walking by, noticing my distress, said ‘oh, no problem; here, use one of these!’ and handed me a (rather attractive and spotlessly clean) keffiyeh, which I used to keep my mouth and nose covered to keep the dust out, and even my eyes sometimes, since the weave was loose enough to see through pretty well. They said 'There ya go, hope you’re more comfy now! (We were speaking in French, in case anyone’s wondering.)
And absolutely no one I saw all day had any problem with that - they were meant to be practical anyway! One elderly part-Tuareg man did ask ‘You’re American, why the keffiyeh?’ I just said ‘Well, check out that dust! You’ve got your face wrapped for it too, after all!’ And he just smiled and said, essentially, ‘Smart girl! Have a good day!’ and that was it.
Now, if I’d been wearing it atop my head with an akal (the rope ties usually used to keep them on top of the head) that would have been tacky, but that’s part of being in other countries - combining the pragmatic with the local idea of good taste. Sheesh.