A study done by an FSU psychology professor finds a change in the way whites think about African Americans.
She found that of the 300 non black college students who participated, only 51 percent demonstrated automatic preference for white people.
The others had no preference or preferred blacks.
A previous study showed an 80 percent preference to whites.
“It really suggested to us that the really surprising drop in prejudice we were seeing was due to the fact that now when people thought of African Americans, Barack Obama and the characteristics associated with him were what were coming to their mind for some people,” says E. Ashby Plant, an Associate Professor at FSU.
When asked what comes to mind when they think of African-Americans, 22 percent cited Obama and 50% listed a positive role model such as MLK Jr.