I don’t know how many have already heard of this website (or its subsequent book), but I think it is awfully insightful at poking fun at the silly things that “white people” invest their identities in (myself included). Some of the humor is kind of humbling, actually
Despite the title, the demographic the author pokes fun at is much more particular than all American white. It mainly targets, affluent, liberal, urban whites from their 20s-40s (of which the author claims to be a himself). But, for anyone who has lived in a major city that is being highly gentrified, referring to them as “white people” in general, makes perfect sense.