The Best Internet Addresses Will Cost a Cool .Million

NY Times:

The Best Internet Addresses Will Cost a Cool .Million

One of the characteristics the Internet Corporation for Assigned Names and Numbers has been its commitment to create a level playing field between big companies and individuals who use the Internet. Its cumbersome decision making process is open to input from all sides. And its core role—assigning the domain names used by Web sites—has been quite egalitarian: First come first served. (Trademark issues aside.)

That’s all changing with a radical revision to the way domain names are assigned. Big companies are going to be able to get prime addresses that individuals and small business will not be able to afford.

Icann is about to let anyone start a top-level domain–the part of an Internet address to the right of the period. It mainly says this plan will let entrepreneurs sell specialty addresses to people and companies interested in certain areas, such as .shoes or .movies.

All in, it will cost $500,000 to $1 million to set up shop on the Internet after the dot. That means that not only individuals will be shut out of owning top level domains but small and mid-sized businesses could also find the price of entry too high.

Any rich folk out there who can buy .catholic for Karl?

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