I’m really trying to figure out a way to put this Charitably- so if I botch it, please feel free to help me out.
It has been my perception (and bear in mind, this is coming from a middle-class white woman with a Master’s degree), that “excessive” (read: visable) devotion to our Lady is more of a hallmark of Latino culture, and, as such, not something that non-Latinos should/would want to cultivate. The media is no help either, with cliched image after image of the Mexican gang-banger with his tricked out ride, sporting a giant decal of our Lady of Gaudalupe on the back, kissing his Rosary just before killing someone. The role of our Lady has been shorthand for “uneducated, poor minority”.
That said, I feel I have to put in my disclaimer that I am extremely devoted to our Lady, and that it was our Lady’s intercession through exposure to the Miraculous Medal that led to the conversion of both my husband and myself, and the subsequent raising of our children in the Faith. The above is not reflective of my personal devotion to Mary, nor perceptions of Latinos, but it is indicitive of the subtle aversion to our Lady I’ve noticed among people of my socio-economic group.