My kids catholic school needs help. I like it a lot, but enrollment is steadily dropping and is nearly at the closure level.
Strangely, it is located in Western DuPage County Illinois. The local neighborhood isn’t great (old, working class), but it is within easy drive of many folks easily able to afford it. Schools in THOSE communities often have waiting lists to get in.
The academic performance is very good, teacher turnover very low and the teachers are good at what they do. Heck, they do it because they LOVE it, because they sure ain’t in it for the money! How many 6-8th grade teachers have a retired phd from Fermilab teaching science? Not many, I’d bet. My first grader reads Boxcar Children books at a rate of one every other day. 'Nuff said!
I think there is a snob issue going on and I need ideas for how to combat it. The location and address isn’t trendy. The facility is clearly unchanged from the 50’s (other than wired for internet). We have no budget for any capital project, so I think we need a smarter marketing strategy.
I’m thinking that our location and staff would be a great one for a marketing push focusing on the CATHOLIC identity of our school. DUH, you say? Not really. Ever since I was in catholic grade school almost 25 years ago, the marketing focus has been on academic excellence. Sure that’s important, but you can frankly get that at most suburban public schools these days with just a bit of parental involvement. Catholic schools weren’t established as a response to bad education, they were established in response to a CULTURE hostile to catholicism in the public schools of the 1800’s. The secularists have wrestled control of the public schools from the protestants, but have only replaced ONE culture hostile to our faith with a different one. Yet that isn’t emphasized today and all you hear about are catholic schools closing.
Anybody else succesfully implemented a school marketing campaign based on emphasizing the catholic identity and how that catholic culture is so different from the world we live in?