It is called Prosperity Gospel and to me it borders on superstition and as someone who formerly was a practicing witch and involved in the New Age movement it is not much different from The Secret and other methods of ‘Manifesting’.
Google “Prosperity Theology”.
here is what wikipedia has to say about it:
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Prosperity theology or Prosperity doctrine is the doctrine that prosperity and success in business is external evidence of God’s favor. This favor may be preordained, or granted in return for prayer or merit-making.
Prosperity theology is commonly a part of televangelist and pentecostal churches which claims God wants Christians to be successful in every way, including financially. Proponents claim that its purpose is funding of preaching throughout the World, and is based largely on a Bible verse (Deuteronomy 8:18) which says, “God gives you the power to get wealth to establish his covenant.” Critics, on the other hand, claim that the doctrine is used by its proponents to become wealthy at the expense of persons who give or that the doctrine’s focus on material wealth is misguided. Some of the evangelists supporting prosperity theology include Kenneth Copeland, Benny Hinn, Nasir Saddiki, Robert Tilton, T.D. Jakes, Paul Crouch, Joel Osteen, and Peter Popoff and internet evangelist Chris Mentillo. Pat Robertson calls this theory the “Law of Reciprocity” on his show, The 700 Club. The theology was previously the basis of Jim and Tammy Faye Bakker’s PTL Club but was renounced by them in the 1990s following Jim Bakker’s prison term for fraud.
 See also
Law of Attraction
The Protestant Ethic Thesis Donald Frey, Wake Forest University, eh.net
"Between Faith and Fund-Raising", By JULIAN GEARING, ASIAWEEK, SEPTEMBER 17, 1999 VOL. 25 NO. 37
"Expect God’s Favor: Interview with Joel Osteen"
Time Magazine Cover Story: “Does God want you to be rich?”
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