I think this is one of the most interesting things I have ever seen. As many of you know the LDS Church bases its truthfulness on people getting a “feeling” they claim to be the Holy Ghost. Pray about the Book of Mormon and if you are sincere you will get that special feeling that it is true. I just found this advertisement from the communications arm of the LDS Church, an outfit named Bonneville International:
Especially note this:
“Their unique strength is the ability to touch the hearts and minds of audiences, evoking first feeling, then thought and, finally, action. They call this uniquely powerful brand of creative HeartSell® — strategic emotional advertising that stimulates response.”
So the LDS Church understands how to sell that Holy Ghost feeling! This is truly an amazing admission from a company owned by the LDS Church. They know how to manipulate feelings to get the required response from their adherents.