One cannot love without the option to choose not to love. Through out scripture Jesus and the Father clearly point out that obedience to the will of God is love for God. In giving Adam free will and the options to obey or disobey, God gave man the tremendous opportunity to love God. The only thing in existance worth allowing hatred, sin and damnation for is Love.
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NIV 1JO 5:3
This is love for God: to obey his commands. And his commands are not burdensome.
NIV JOH 14:23 Jesus replied, “If anyone loves me, he will obey my teaching. My Father will love him, and we will come to him and make our home with him. He who does not love me will not obey my teaching. These words you hear are not my own; they belong to the Father who sent me.”
NAB JOH 15:22
“If I had not come to them and spoken to them, they would not be guilty of sin; now, however, their sin cannot be excused. To hate me is to hate my Father. Had I not performed such works among them as no one has ever done before, they would not be guilty of sin; but as it is, they have seen, and they go on hating me and my Father.”
NAB DEU 5:9
“. . . you shall not have other gods besides me. You shall not bow down before them or worship them. For I, the LORD, your God, am a jealous God, inflicting punishments for their fathers’ wickedness on the children of those who hate me, down to the third and fourth generation but bestowing mercy, down to the thousandth generation, on the children of those who love me and keep my commandments.”
NAB DEU 30:15 The Choice before Israel.
“Here then, I have today set before you life and prosperity, death and doom. If you obey the commandments of the LORD, your God, which I enjoin on you today, loving him, and walking in his ways, and keeping his commandments, statutes and decrees, you will live and grow numerous, and the LORD, your God, will bless you in the land you are entering to occupy.”