I have an online business helping web stores in increasing sales. For each store which is our client, we install a plugin automatically displaying helpful messages to the store’s customers, as they browse the store website.
I wonder about the morality of having a gay clothing store as my client, obviously only if they ask me. Let me state here in the interest of anyone non-Catholic reading this that I think people with homosexual inclinations are as normal, valuable, and lovable as everyone else. However, as a Catholic, I do consider homosexual acts and their promotion as something not good morally, and would not want to contribute to them.
How should I then judge allowing a gay clothing store as my client? Using the standard “cooperation with evil” chart (archphila.org/HHS/pdf/CoopEvilChart.pdf), clearly my cooperation would be material, not formal (I don’t intend it), and mediate (I don’t provide things necessary for the shop to operate).
Would people say it’s also sufficiently remote (not proximate) to be morally acceptable? It’s worth pointing out the system is automatic, so there should be eventually no human involvement from our side in its operation, once fully developed. It does however have as its aim increasing sales, in this case, of gay clothing.